Paid Ads · Google & Meta
If your ads are not converting or you are unsure where the budget is going, it is time for a smarter strategy. RBH Digital creates and manages campaigns focused on qualified leads, consistent sales and measurable return, not just clicks.
Strategy. Tracking. Optimisation.Paid media with purpose
No more boosted posts that go nowhere or campaigns that quietly eat the budget. Your ads, message, targeting, tracking and landing experience need to work together.
Does this sound familiar?
Paid advertising can create momentum quickly, but only when the strategy and customer journey are strong enough to support it.
You cannot clearly see which campaigns create leads or sales.
Boosted posts generate reactions but little meaningful action.
Lead quality is inconsistent or the cost per lead keeps rising.
Your tracking, pixel or conversion events are incomplete.
The ads and landing page feel disconnected from one another.
What is included
The work goes beyond selecting an audience and pressing publish. Every campaign starts with the business objective and the action a potential customer should take next.
Define the offer, objective, audience, route to conversion and measures of success before the campaign is built.
Build campaigns, audiences, keywords and account structures designed around your commercial goals.
Create persuasive ad copy and clear creative direction. Finished graphics and creative assets can be added separately.
Set up the relevant tracking, pixels and conversion events so decisions can be based on useful data.
Monitor performance, test improvements and report on the results and next actions in plain English.
Optional landing-page or funnel builds when the existing customer journey is not ready to convert paid traffic.
Meta Ads setup & management
Meta Ads can build demand, reconnect with warm audiences and put a strong offer in front of people likely to care about it.
Setup includes campaign strategy, pixel and tracking configuration, ad copywriting, creative guidance, campaign build and launch, plus four weeks of post-launch optimisation.
Meta Ads investment
Meta Ads setup from£995
Ongoing management: £550 per month
Management services have a minimum three-month term. Finished ad graphics and creative assets are excluded from the standard package and can be added at an additional cost. Advertising spend is paid separately to Meta.
Google Ads setup & management
Google Ads can connect your business with people actively looking for a relevant service, product or solution.
Setup includes campaign structure, keyword research and targeting, ad copywriting, conversion tracking and campaign launch.
Google Ads investment
Google Ads setup from£995
Ongoing management from £250 per month
Management services have a minimum three-month term. Advertising spend is paid separately to Google.
How paid ads support works
Understand the offer, audience, numbers, goals and wider customer journey.
Plan the campaign and ensure tracking, messaging and destinations are ready.
Build and launch the campaigns with the agreed audiences, keywords and creative.
Review real performance data, test changes and keep the work aligned with your goals.
Better value from paid media
“We have seen improved value, with reduced ad spend for greater reach.”Sam Welton
Rachael started supporting us in 2021. During this time, we have improved our digital marketing in terms of the audience reached and the relevance of the audience we wanted to reach.
We have also seen improved value, with reduced ad spend for greater reach. Rachael has supported our growing in-house team with training and improved their understanding of the different digital channels we use for marketing.
I would recommend Rachael to any business that wants to improve or increase the effectiveness of its digital marketing.
Why RBH Digital
Digital marketing experience across small, medium-sized and growing businesses.
Platform knowledge combined with practical strategy and implementation.
Campaign decisions based on the actions and outcomes that matter to the business.
Understand where the budget goes, what the data means and what happens next.
Websites, landing pages, tracking and systems can be addressed alongside the ads.
A personal, responsive consultancy relationship rather than anonymous account management.
Clear answers
Google Ads typically reaches people actively searching for a product or service. Meta Ads on Facebook and Instagram can build demand and reach people based on interests, behaviours and previous engagement. The right channel depends on your offer, audience and customer journey.
The right budget depends on the channel, competition, audience size, offer, conversion rates and commercial goal. We discuss a sensible starting budget before launch. Advertising spend is paid directly to Google or Meta and is separate from setup and management fees.
Ad copywriting and creative guidance are included in setup. Finished graphics, photography, video and other creative assets are excluded from the standard package but can be added at an additional cost.
Yes. Wherever possible, campaigns are built inside accounts owned by your business, with RBH Digital granted the access needed to complete and manage the work.
Paid ads can generate data quickly, but performance depends on the offer, audience, budget, market, creative and customer journey. Initial campaigns need enough time and data for useful optimisation. We do not promise instant or guaranteed results.
Both options are available. Setup packages cover strategy, tracking, build, launch and the stated post-launch support. Ongoing management includes continued optimisation, reporting and monthly review calls.
Yes, but the destination must be capable of converting campaign traffic. We review the current journey first and can scope an optional landing page or funnel if needed.
Neither platform is automatically better. Google may suit existing search demand, while Meta can be powerful for visual offers, audience building and demand generation. We recommend the channel based on your offer, audience, data and goals.
Start a conversation
Tell us what you are selling, what you have already tried and what you need the campaigns to achieve.
Book a free, no-obligation 15-minute discovery call or complete the contact form. We’ll help you identify a sensible starting point.
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