Websites made to look brilliant and work hard.

Tattoo Phil's has been part of Northampton's tattooing scene for more than four decades, building its reputation around creativity, trust and individuality. But the previous website was more than 15 years old and no longer reflected the business it had become, the team behind it or the quality of the client experience.

The brief was to create a completely new digital presence that felt established, creative, professional and distinctive while retaining the personality and heritage that makes Tattoo Phil's recognisable. I designed and developed a fully bespoke, custom-coded website within Go High Level, using bold typography, strong imagery and a visual direction built around the studio's red, black and neutral brand palette.

The new site gives visitors a much clearer picture of the studio, its artists and the work they produce, from custom tattooing and specialist cover-ups to piercing. The overall experience has been designed to feel straightforward, approachable and personal, whether someone arrives with a finished concept or only the first spark of an idea.

One of the biggest issues with the old website happened after someone made an enquiry. A basic contact form meant the team then had to go backwards and forwards requesting placement details, inspiration images and other information before they could properly assess the project or provide a quote.

Using Go High Level, I reworked the enquiry journey so the important information is collected at the point of contact. The new form captures the service required, placement, project details and reference image uploads, giving the team a much more complete enquiry from the outset and reducing unnecessary admin and follow-up.

Alongside the website build, I carried out extensive on-page, technical and local SEO work to strengthen Tattoo Phil's visibility in Google and improve the structure of the site around the services and locations people are actively searching for.

The project has now moved into an ongoing SEO and digital growth retainer, where I continue to work with the team on improving their Google presence, increasing local visibility and helping the website become a stronger source of enquiries over time.

The previous website had become outdated and slow, and no longer reflected the exceptional craftsmanship and premium collections behind the brand.

The fully custom-coded WordPress build includes an integrated WooCommerce store, secure purchasing, intuitive collection browsing and clear bespoke commission enquiries.

Mobile responsiveness, performance, user experience and SEO best practices were central to the build, creating an elegant platform positioned for long-term growth.

The website clearly communicates the services, reflects the brand identity and makes it simple for potential customers to request a quote.

Built on Wix with clear navigation, responsive layouts, enquiry forms, strong calls to action and on-page SEO foundations, it gives the team an easy-to-manage platform that can grow with the business.

The former website no longer represented the professionalism, expertise and personal service the business provides.

The Wix redesign focused on user experience, mobile responsiveness and SEO foundations, while ensuring the copy and structure remained compliant. Professional brand photography builds connection and trust from the first interaction.

The previous site no longer represented the quality of the brand or the direction of the growing business.

The new Wix website improves customer journeys and calls to action while adding SEO foundations including page structure, keyword-focused copy, image optimisation, mobile responsiveness and technical improvements.

The previous site no longer matched the calibre or global positioning of the brand. A clean, modern redesign, supported by video, creates more personality, authority and connection.

A dedicated free resources area makes valuable content easy to access and brings visitors seamlessly into the wider customer journey.

The former website and branding no longer reflected the calibre of the services being delivered.

Refined typography, strong visual storytelling and impactful imagery create a luxury feel while retaining intuitive navigation. The refreshed brand provides a cohesive identity to support future growth.

The previous website no longer reflected the brand’s premium direction. Elegant visuals and video now create a more refined, emotive experience.

Shop functionality and collections were restructured so customers can browse and purchase personalised wedding favours, gifts and keepsakes more easily.

As the services, audience and positioning evolved, the site needed to grow with the business. The latest refresh improves structure, visuals, messaging and the overall user experience.

A dedicated resources area, paywall and paid digital product functionality create new ways to serve clients and generate revenue online.

The business had grown, but the former online presence no longer reflected the calibre of work being delivered.

Professional project photography and video lead the new design, with a streamlined user journey guiding visitors through the services and craftsmanship behind each project.

The new presence reflects speech and language therapy that puts connection first. It includes workshops, downloadable booklets, family resources and automated enquiry and booking journeys.

A dedicated Welsh-language page ensures better accessibility for Welsh-speaking families while the connected platform supports future growth.

The master project combined a full website with backend systems, lead capture, forms, automated workflows and customer journey automation.

It gives the core My Three Cats brand a connected digital foundation built to support long-term franchise growth and expansion.

Dedicated franchise websites were created to maintain brand consistency while supporting each individual location.

Custom lead forms, enquiry systems and automated workflows make it easy for customers to explore services and help franchise teams manage communication efficiently.

Amy had outgrown her former site both visually and strategically. The complete Wix redesign now showcases her portfolio beautifully, reflects the evolution of the brand and speaks directly to her ideal clients.

As Emma’s style, client base and business grew, the original website had become outdated and misaligned.

The Squarespace refresh refined the layout, updated the visuals and strengthened the user journey to showcase her work more effectively and attract ideal clients.